Monday, 17 September 2012

Social Media Weight Gain

Social Media Weight Gain
There is a new type of sickness out there. Its symptoms include weight gain and anti-social behaviour. If care is not taken it can even lead to you losing your job. The new sickness is called Social Media Weight Gain. It has long been suspected that too much social media consumption can be bad for you and now there is proof that this could indeed be the case. Teenagers are warned!
Social Media and always being online can make you fat. A new study suggests that the more time we spend on Facebook, Twitter or other social networking sites, the less active we are and the more susceptible to weight gain we become.
In the study, researchers from the University of Ulster in Northern Ireland had 350 students complete an online survey. The students answered questions about their levels of social networking activity and physical activity.
Most students used social networking sites for an average of one hour each day, according to the study. Slightly more than half of the students rated themselves as "moderately active," one-third of the participants said they were "highly active" and 12.7% reported "low physical activity". Of the students involved in the study, 25% said they participated in team sports.

What the study found
After examining the information collected, however, the researchers found that time the students spent on social networking sites cut into time they spent exercising or being physically active. The study also found people who were fans of Facebook were less likely to play team sports.
"Time is a finite resource, so time spent in social networking must come at the expense of other activities. Our study suggests that physical activity may be one of those activities," study lead author Dr Wendy Cousins, a psychologist at the University of Ulster, said in a university news release.
"Our findings are intriguing," she added, "but we have not conclusively demonstrated that social networking causes lower levels of physical activity. We will need to carry out more research to see if it really is a case of Facebook makes you fat rather than Twitter makes you fitter."
The study was expected to be presented at the annual conference of the British Psychological Society's Division of Health Psychology in Liverpool. Research presented at medical meetings is typically considered preliminary until published in a peer-reviewed journal.
You don’t have to look too far if you want to make up your own mind as to the validity of these claims. South Africans are certainly not faultless on this front. Look around you when next you take part in some social activity such as a September 24th Heritage Day braai. A nice gathering of your friends and family will prove the point that people are over indulging in social media and here is the litmus test: See how long it takes at the braai until you spot someone on their mobile phone. You will be amazed at how attached your friends and family have become with smartphones and not just because they have fancy phones, it’s because of all the social media applications available on these devices.
This is a sickness with only one cure – abstinence. This is really not a sex-ed lesson but a life lesson. If you have stopped going to gym or for walks because you suffer from some insatiable need to consume media, the best thing to do would be to set aside time for some physical pursuits and to re-engage with society through active participation in physical exercise even if it means you take your dog for walks (instead of hiring someone to do that for you).
Put away your phone so that you are not tempted to stare at the screen every waking minute of your life. Remember, exercise is still the only feel good drug out there without any harmful side-effects. Perhaps if more people exercised the world would be a much happier place.
Have an absolutely amazing week and stay away from Facebook, Twitter, and LinkedIn etc…

P.S. Happy Heritage Day for next Monday.

Sunday, 9 September 2012

Workplace productivity and staff management – personal motivation

Workplace productivity and staff management – personal motivation
For anybody in middle management, it is exceptionally difficult to balance the need for productivity against the need for personal development and in essence, humanity. What I mean by this is that in the pursuit of deadlines and outputs we often tend to neglect the psyche of the people we rely on for these results. I am talking about your production team and the fact that they are, in the words of The Killers, only human after all!

To hear hugely successful people such as Jason Fried, founder and CEO of 37signals, echo these sentiments makes me realise that perhaps I am onto a good thing here. But herein lies the problem; as middle-management you are like an elevator stuck between two floors. Above you are the top and senior managers who are interested in sales, revenues, profits and long-term gains whereas on the floor below you are the staff and colleagues upon whom you really so heavily for the company’s outputs. Your role is to translate the vision of senior management into tangible processes so that the work is completed to your customer’s (both internal and external) satisfaction.

Unfortunately what senior management does not understand is that two floors below them they have a workforce made up of varying and unique personalities. Each of these personalities requires motivation and in this day and age, dare I say it, a little understanding too. What the above article got me thinking is this: do we ever really understand our staff? This is middle managements toughest task. 

A really good example of this (I say this tongue-in-cheek) was the year 2000 Hollywood Blockbuster called What Women Want that starred Mel Gibson and Helen Hunt. In the film Gibson gets to “hear” the thoughts of women. This hilarious comedy featured a scene where the mail room lady, who is severely depressed, walks around thinking that no-one notices her and will not miss her if she does not pitch for work. The only person that recognises her absence is Mel’s character and fearing that she may be planning suicide he finds her and confronts her. To cut a long story short all that she ever wanted from her place of work was to be noticed and recognised for her contributions. 

Isn’t this the same for most people? We want to be noticed and recognised and where possible, understood. This is the fundamental skill and management tool that middle and senior management in any company need to develop and utilise. If you understand what makes your staff members tick then you have a far better chance at using these personal motivation factors to your advantage as a company. 

Times are really tough in any industry and as hard as they are for the business think about your staff members that are suffering just the same. This is really not the time to push your staff members and cause burn out, this is the ideal time for you as a business to motivate your staff and get their buy-in and co-operation. Do not alienate your staff members – draw them closer. You might be pleasantly surprised at the results.

Remember – Diamonds are formed under great pressure!

Tuesday, 21 August 2012

Who’s afraid of the big bad wolf?
We all grew up on the tales and fables of our childhood and one of my favourites has to be the one about the three pigs and the big bad wolf. The rhyme I always remember is: who’s afraid of the big bad wolf?
This got me thinking about whom technology’s big bad wolf would be? Which company out there, today, has less to worry about than most others? To me, and because I am in the SEO business, the answer would be Google. They seem to be financially sound, appear to have great corporate governance and their staff members seem to love working for them. Does this mean that they are infallible? Certainly not. Like most companies out there, even Google has its share of enemies and competitors, okay it might not be the longest list in the world but they certainly do exist.
If you look at technology’s Big 5, namely: Apple, Android, Microsoft, Facebook and Twitter; it is interesting to note that none of these are considered Google’s fiercest competition. The company that Google most fears at the moment is Washington-based Amazon.
Google is a search company, first and foremost. Where they really make their money is from the searches people do before they buy something online. These commercial or buying searches make up about 20 percent of total searches on Google and those searches are where the ads are.
What is troublesome to Google at the moment is the growing trend among consumers to bypass Google altogether and search for their required product directly on or through one of Amazon’s mobile apps.
There's data to prove this trend is real. According to ComScore, Amazon search queries are up 73 percent in the last year. But it makes intuitive sense doesn't it?
Why go through these steps …
  • Google search "rubber galoshes,"
  • Analyse some text links,
  • Click on one to go to a product page on some e-commerce store,
  • Click to add the item to your cart,
  • Input your credit card,
  • Input your address,
… when you can just …
  • Search amazon for "rubber galoshes,"
  • Click one button to buy the product with your usual credit card and have it shipped to your normal address.
On mobile, where Amazon has its own app and Google is just a search bar for a smaller-screened browser, the equation tips further in Amazon's balance.
The scenario gets even scarier for Google if Kindle phones and Kindle tablets gain ubiquity.
In South Africa, Kindle devices are regarded as cheap technology and if you sign up for your account, your purchases are literally one click away and get synchronised with your device over-the-air and in my humble opinion, painlessly. 

Wednesday, 8 August 2012

Hey Everyone

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Hi Everyone

The Ipcoweb Copy Writing team has been asked to set up some blogs. We will be sharing information about the articles we have written for some of our clients as well as share our problems in order to get some much-needed advice.

Keep Posted!!